12 Tips on How to Start a Beauty Blog for Beginners
If you frequently use beauty products, you may know some tips and tricks that people don’t know. These knowledge are valuable as you can use them to start a blog and make a living with it. Beauty blog doesn’t have to be all about makeup. It can be in other areas like how to make your skin look nice or reviews on different beauty products. The following are 12 tips on how to start a beauty blog for beginners.
Decide a Beauty Niche
The first step is to decide on the niche such as skincare, makeup, and organic beauty. Focusing on a niche makes you look more like an expert in a single area. People will appreciate the advice you give and more likely to come back for more new posts. To find a suitable niche, you may want to read some popular beauty blogs. It is important that you don’t attempt to copy another blogger writing style.
Get a Domain and Hosting
Next, you must buy a domain and host for your beauty blog. Choose a domain name that is easy to remember and give people an insight into the type of niche you do in your blog. Subscribe to a reliable hosting plan like Hostgator or Hawkhost to ensure your blog is safe from hackers to attack. If you use free hosting, your site may not last as the free hosting site could shut down at any time. You can opt to build your blog on WordPress or Blogspot platform.
Install Useful Plugins
You can install some useful WordPress plugins to increase the blog functionality. For a beauty blog, you are sure to upload a lot of images. Images can quickly take up the storage on your hosting server and slow down your page loading time. To solve this problem, you can use plugins like WP Smush to compress the images.
If you post a lot of photos on Instagram, you can install Instagram plugins like Instagram Feed, or WP Instagram Widget to display photos from the public Instagram account on your blog. The Pinterest Pin It Button for Images plugin can automatically add a pin it button to all the images you post on your beauty blog. In this way, your readers can conveniently click the pin button to pin the beauty photo to their Pinterest account.
You should install the W3 Total Cache to cache all your blog posts so that it can load faster. With caching, people can access your blog even when there is no internet connection. After you install the plugin, it will take 1 day or so to index all the pages and cache them. SEO Yoast is another plugin you can install to conveniently add Meta tags to all your posts.
Plan Your Blog Posts
When you first start the blog, you must keep posting until you have a decent amount of posts. You get traffic from the search engine based on the posts you have on your blog. It is best if you can plan your posts. You can record in your calendar planner when to post so that you can set aside time to write them. In all your blog posts, be sure to add at least one photo. People are more inclined to read a post when it has pictures. You can use a photo editor to edit your photo first before adding it to your blog post. I can recommend you this photo editing software.
Write Unique Posts that Add Value
Most importantly, the articles that you write for your blog must be unique. It is best to post long articles with tips organized into a bullet or numbered list. The word count should be 800 – 1200 words. If you write a long article, you will have to divide it into several pages so that your visitors don’t have to keep scrolling down to read it. In your post, remember to link to other relevant sites. This makes your post look genuine and your readers will have increase trust in you. Sometimes, the blog owner may even link back to you as a way of thanking you for linking to them.
Write Beauty Posts Based on the Latest Trends
You can check the trends when deciding what to write. To find out a trend, you can search for beauty news at the news site. Google Trends is another place where you can find out about the latest beauty trends. If there is a new beauty product, you want to be the first to blog about it. This type of post can usually attract a lot of visitors. If you are punctual in updating your blog, people will know that you are genuine and subscribe to your feed.
Include Some Beauty Videos in Your Blog
You can post videos on your blog to attract visitors. There are chances that your video can get ranked in the search engine result too. You can create different types of videos including review a beauty product, a makeup tutorial, how to use skin care product, and etc. You don’t have to spend a lot of money on the equipment. You can use what you have like your smartphone or old digital camera if you have no money to buy a DSLR camcorder.
Build up Your Followers on the Social Media
You also want to build a fan base for your beauty blog on various social media platforms. There are lots of beauty bloggers active on Instagram. When you start getting popular on the social media, people will ask you questions about the beauty tips you are posting. It is important to always post a prompt response. On your blog, you can add follow me button for several social media platforms so that people can easily follow you.
Optimize Your Blog for SEO
You must perform some SEO optimization for your beauty blog in order for it to rank on the search engine. It involves targeting primary and secondary keywords in the blog posts. Additionally, you should include alt tags in the photos so that visitors can find your blog on Google Images and Bing Images. You can publish guest posts on popular blogs to get backlinks from them.
Offer Free Stuff on Your Blog
To attract visitors, you can give some freebies. For example, you can go to find some beauty product samples and give them away free to your readers. You can host a contest and let your reader win some beauty products. You can write PDF books on beauty tips and tricks and put it online for download free.
You can set up a newsletter subscribers base by putting an email subscription box on your blog. Every week, you can send a newsletter that include some free beauty tips and tricks to your subscribers’ inbox. You can use MailChimp for setting up your email campaign. MailChimp is free to use for the first 2,000 subscribers. You can install the MailChimp plugin on your WordPress blog and insert newsletter form.
Connect to a Beauty Forum
If you are member of a beauty forum, you can go there and mention your blog. You can get feedback about the issues you face on your blog. In this way, people can click through the link and visit your beauty blog. Forum posts can quickly get indexed in the search result. Even if the link is nofollow, people will still know about your blog if you mention it in the forum posts.
Comment on Other Beauty Blogs
You can visit other beauty blogs and comment on their posts. Write a good comment that is useful and add value to others. If your comment is good, you will have other people replying to your comment. In your profile or the link field, remember to include a URL to your beauty blog. You should not to spam by commenting on one blog after another. For example, you can comment on one blog and then wait for a few days to comment on another blog.