IMATS Los Angeles 2011 Ticket Information and Class Schedule

Jun 022011

Immerse yourself in movie and fashion magic at the International Make-Up Artist Trade Show Los Angeles, held June 25-26 at the Pasadena Convention Center.

Professional make-up artists working in the beauty, motion-picture, TV and theater industries will teach top techniques at IMATS. These include Oscar-winning movie make-up artist Christien Tinsley (True Grit, No Country for Old Men), celebrity artist Valenté Frazier (Tyra Banks, Heidi Klum), movie make-up effects veteran Steve Johnson (Ghostbusters, Species), Make Up For Ever founder Dany Sanz, M.A.C. senior artists Romero Jennings and Tiffany Johnston, award-winning New Zealand-based body-painter Yolanda Bartram and YouTube sensation Kandee Johnson.

In an exciting development, Johnson, Bartram and cosmetics company founder Napoleon Perdis will be offering intimate, hands-on master classes at the show.
And for the first time at IMATS L.A., Make-Up Artist will offer an exclusive pro-only show time 6 to 8:30 p.m. Friday, June 24 at the convention center. It will open with a reception for “The Greatest Make-up Artists of Our Time: A Selection of Portraits by Deverill Weekes.” This photo gallery features portraits that Weekes, Make-Up Artist magazine’s staff photographer, shot between 1994 and 2011. The reception is sponsored by M.A.C. Pro and hosted by IMATS Show Director Michael Key and actress Juliet Landau. Other IMATS perks for pros include preferred classroom seating and a pro-only lounge, both happening all weekend.

Two new panel discussions at IMATS will offer behind-the-scenes looks at some of TV’s hottest shows: Meet the finalists who competed in the hit make-up effects reality series Face Off and the artists who bring you the gore on True Blood.

Throughout the weekend, make-up companies will unveil new products and tools and offer discounts on must-haves. This year’s show features several new make-up companies—including Anastasia Beverly Hills, Inglot, BodyFX and Napoleon Perdis—as well as IMATS L.A. regulars including Make Up For Ever, M.A.C., Nyx and Züca.

The Make-up Museum will showcase make-up effects, sculptures and animatronics from some of the world’s best-known films. The student competition, in which make-up students race to create winning looks, has a tribal theme for the beauty category; the character category is themed mythological creatures.

Make-Up Artist magazine has been producing IMATS L.A. since 1997. The magazine also produces IMATS in London; New York; Vancouver, B.C.; Sydney and Toronto. This year’s IMATS L.A. sponsors include Make Up For Ever, Napoleon Perdis, Premiere Products Inc., Royal & Langnickel Brush and StyleHaul.

Schedule is subject to change, please visit www.IMATS.net for updates.

10—11 a.m.
		Make-Up Artist magazine presents SUE CABRAL-EBERT Getting to Know Local 706 Sue Cabral-Ebert, the President of the Make-Up Artists & Hairstylists Union, Local 706, will dispel myths and rumors surrounding the union. She will connect you with the right information regarding union membership and advancing your career in Hollywood and beyond. Classroom A (Maximum seating: 150)
		Embryolisse presents KEVIN JAMES BENNETT *Prep and Prime—Essential Steps to Beautiful Make-up* Emmy Award-winning make-up artist Kevin James Bennett addresses the importance of preparing the skin correctly for optimal make-up application. He will also share tips and tricks to customize your existing make-up products with skincare items. Classroom B (Maximum seating: 150)
		Crown Brush presents GAGE HUBBARD, FRANK IPPOLITO and CONOR McCULLAGH Face Off Panel Discussion Class description TBD. Classroom C (Maximum seating: 150)


10:15—11:15 a.m.
		Napoleon Perdis presents REBECCA PRIOR Runway and Fashion Make-up Trends Rebecca Prior, Napoleon Perdis’ chief of Global Makeup Services, takes you behind the scenes at Rosemont Australian Fashion Week, focusing on trend-setting makeup looks for spring and summer. Learn the tips and techniques used by Perdis, Prior and the Napoleon Perdis Creative Team to execute these looks before you see them in magazines or on TV. Open Forum Stage (Maximum seating: 200)


11:15 a.m.—12:15 p.m.
		M.A.C. presents TIFFANY JOHNSTON Autumn/Winter Runway Trend What really went on backstage at the Autumn/Winter 2011 Fashion Week shows London, Paris, New York and Milan? M.A.C. Senior Artist Tiffany Johnston reveals the “it” shades and see how to use them, bringing make-up from the runway to your reality. Main Stage (Maximum seating: 500)
		EVE PEARL presents The Flawless Face: Women of Color Learn to create a strong, clean, gorgeous make-up specifically for women of color. Eve Pearl, a five-time Emmy winner, discusses techniques, products and tricks specifically for women of color, both for high-definition cameras and real life. The ability to create a beauty make-up that lasts through a 12-hour production schedule or long wedding gives you a competitive edge. Classroom A (Maximum seating: 150)
	Picture coming soon.	Royal & Langnickel Brush Mfg. presents Teacher TBD Class Title TBD Class description TBD. Classroom B (Maximum seating: 150)
		Rubber Wear by Sticks and Stones presents ROB BURMAN, assisted by Sharon Epstein Interpreting 2-D Designs for 3-D Make-ups Take an illustrated design on paper and transform it into a finished make-up creation. Learn to interpret proportions and adapt the image for reality. Rob Burman’s demonstration will use illustrations and sculptures to show proportional differences. He will finish the presentation with a make-up application based on the subject matter. Classroom C (Maximum seating: 150)


11:30 a.m.—12:30 p.m.
		Yaby Cosmetics presents ROSHAR Runway Make-up Technique Known for his daring use of color and his ability to create some of the most inspiring runway and editorial work seen today, Roshar will share his techniques on the effective use of colors in runway make-up design. Open Forum Stage (Maximum seating: 200)


1—2 p.m.
	Picture coming soon.	Royal & Langnickel Brush Mfg. and Make-Up Artist magazine present JEFFREY PAUL Class Title TBD Class description TBD. Main Stage (Maximum seating: 500)
		BeautySoClean presents NANCY CROSSLEY BeautySoClean’s Birthday Party It’s your party and you can cry if you want to … but it shouldn’t be due to a nasty staph infection! Nancy Crossley, creator of the cosmetics sanitizer BeautySoClean, is celebrating a birthday and bringing along loads of tips and birthday gifts for you. Please join in! Classroom A (Maximum seating: 150)
		Pros-Aide presents RANDY DAUDLIN The Power of Pros-Aide Pros-Aide is more than an adhesive. It can be used to make out-of-kit prosthetics and character effects, as demonstrated by make-up artist and author Randy Daudlin during this presentation. Classroom B (Maximum seating: 150)
		Youngblood Mineral Cosmetics presents PHILIP LUQUE Meet Younblood’s Minerals New to mineral make-up? Learn about Youngblood Mineral Cosmetics—the premier mineral brand that combines luxurious, healthful formulations with flawless, high-performance results! Talented educator Philip Luque shares his expertise on how to achieve a perfect-looking complexion with make-up that is also good for your skin. Classroom C (Maximum seating: 150)


1:15—2:15 p.m.
		Stila Cosmetics presents DOMINICK BRIGUGLIO and VIVIANA MARTIN Fashion Flashback Join Director of Pro Artistry Dom Briguglio and Manager of Pro Relations Viviana Martin on a journey backstage at Mercedes-Benz New York Fashion Week. You’ll see video clips of footage from some of fall’s hottest shows, followed by a live runway presentation of Stila’s most-wanted looks. After the show, Briguglio and Martin present a side-by-side how-to demo from their favorite collections. The first 100 viewers seated will receive a Stila swag bag. Open Forum Stage (Maximum seating: 200)


2:15—2:45 p.m.
		*Student Competition Beauty/Fantasy Awards Show* Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. This year’s beauty competition has a tribal beauty theme; the character competition has a mythological creatures theme. Open Forum Stage (Maximum seating: 200)


2:15—3:15 p.m.
		Make-Up Artist magazine and Fame Hog present STEVE JOHNSON and BILL CORSO *Steve Johnson, Resurrected:* *An in-depth look at the special make-up effects industry then and now* Steve Johnson will discuss his highs and lows in the industry with Bill Corso. The Q&A will begin with a video presentation of Johnson’s vast body of work and conclude with a three-minute music video directed by the artist. Main Stage (Maximum seating: 500)
		Crown Brush presents ELESSA VOVAN aka Pursebuzz Class Title TBD Class description TBD. Classroom A (Maximum seating: 150)
		Kett Cosmetics presents SHEILA MCKENNA Highlighting and Contouring with Seamless Perfection Reshaping a face has never been easier. Kett’s Sheila McKenna will take you through the step-by-step process of building shape on the eyes and face using the airbrush for a seamless blend of contouring, color and highlighting. Classroom B (Maximum seating: 150)
		Graftobian presents SUZANNE PATTERSON The Camera-Ready Face in High Definition, Part 1 High-definition resolution is now state of the art in still and motion photography. Artists who create make-up for any kind of media production simply can’t avoid a high-definition encounter. Emmy Award-winning make-up artist Suzanne Patterson has worked exclusively in this format for many years. In part one of this presentation, she will demystify this constantly evolving technology. In part two, she’ll explain how to refine product choices, tools and application techniques to create what the HD camera loves: “simplicity in perfection.” Classroom c (Maximum seating: 150)


2:45—3:45 p.m.
		Royal & Langnickel Brush Mfg. presents VARGAS The Art of Illusion In the Art of Illusion, Vargas discusses the best ways to apply color to prosthetics and create three-dimensional effects on nose, ear and forehead appliances to change a character’s appearance. He’ll cover injury simulation, aging effects, monsters, fantasy art, beauty in a creative atmosphere and how to best use your brushes. Open Forum Stage (Maximum seating: 200)


3:30—4:30 p.m.
		Make-Up Artist magazine presents KEYNOTE SPEAKER VALENTÉ FRAZIER Red-Carpet Make-up: Essential Tools and Techniques IMATS Los Angeles 2011 Keynote Speaker Valenté Frazier is an Emmy Award-winning make-up artist with celebrity clients including Tyra Banks, Iman, Kerry Washington and Ciara. From a radiant canvas to the perfect pout, Frazier will reveal his expertise in crafting a camera-ready look by sharing the tips, techniques and Hollywood beauty tricks he uses on America’s Next Top Model and with his A-list clients. Main Stage (Maximum seating: 500)
		Temptu Pro presents BRIAN KINNEY Special Make-up Effects Make-up artist Brian Kinney, a veteran of NCSI: Los Angeles and CSI: NY, will lead a special make-up effects seminar demonstrating airbrush and traditional methods. Using Temptu Pro palettes, Dura Inks and S/B products, Kinney will give tips, tricks and a variety of techniques to create the looks for film and television’s most wanted special effects from bruises to zombies. A great class for both beginners and pros. Classroom A (Maximum seating: 150)
		Senna Cosmetics presents EUGENIA WESTON The Art of Brows Workshop The workshop will start with a demonstration of the classic brow shape. You’ll learn foolproof tweezing, the power of scissor trimming, brow color selection, how to select the right product and texture for the result you want and how to fill in sparse brows and create faux brow hairs while achieving a natural look. Learn the latest brow trends and how to use the tools that guarantee success, including the Senna Form-A-Brow Kit developed by Eugenia Weston and used by make-up artists on top TV shows and films. Classroom B (Maximum seating: 150)
		Crown Brush presents VE NEILL Class title TBD Class description TBD. Classroom C (Maximum seating: 150)


4—5 p.m.
		Make Up For Ever presents DAVID HERNANDEZ The Artistic Advantage Make Up For Ever pro educator David Hernandez demonstrates how to take basic beauty make-up to the next level. With more than 15 years of industry experience, Hernandez has learned that adding strategic artistic touches to a beautifully prepared canvas can help elevate any make-up application. This session should be especially enlightening for beauty and editorial artists looking to make their work stand out. Open Forum Stage (Maximum seating: 200)


Sunday, June 26, 2011
10:30—11:30 a.m.
	Picture coming soon.	Naked Cosmetics presents Teacher TBD Class title TBD Class description TBD Classroom A (Maximum seating: 150)
		Royal & Langnickel Brush Mfg. presents ANABEL VARGAS HD Make-up Application for Beauty Queens In beauty pageants, the goal is to create a perfectly flawless complexion, enhance natural beauty and avoid too many layers of make-up. Miss Universe make-up artist Anabel Vargas demonstrates how to create a perfect beauty-queen face by enhancing features while minimizing flaws, techniques and tools for concealing, eye make-up techniques, blending, contouring, blushing, bronzing, augmenting lashes and making make-ups last all day with minimal touch-ups. Classroom B (Maximum seating: 150)
		EVE PEARL presents The Business of Make-up If you have not achieved the best financial and personal return on your make-up skills, that’s because make-up skills are not enough! Grow your portfolio, increase your profits and maximize your time by turning your make-up skills into a rewarding business. Eve Pearl, a five-time Emmy winner, make-up artist, author, entrepreneur and founder of her namesake brand, share her hard-earned knowledge on how to develop and build your make-up business. Classroom C (Maximum seating: 150)


10:45—11:45 a.m.
		Obsessive Compulsive Cosmetics presents DAVID KLASFELD HD Make-up Techniques: Airbrush and Beyond As make-up artists settle comfortably into the digital age, the industry continues to evolve. In this 45-minute seminar, Obsessive Compulsive Cosmetics founder David Klasfeld will discuss the challenges of creating make-up for 3-D video and REDCODE cameras, delving into techniques designed to exceed the standards for traditional and airbrush make-up applications for this new high-tech format. Open Forum Stage (Maximum seating: 200)


11:45 a.m.—12:45 p.m.
		M.A.C. presents ROMERO JENNINGS The Ultimate Transformation: Creating Drag Learn the fine art of working it from M.A.C. Senior Artist Romero Jennings. This study in glam transformation shares all the tips, tricks and techniques you need to go from femme realness to full-on drag queen. Main Stage (Maximum seating: 200)
		BDellium Tools presents MIRIELLE BERTRAND Face Forward Learn about the tools of the trade with Bdellium Tools. Brushes are the key to achieving professional results, ensuring you to always get the most out of your products. This class will highlight cutting-edge fashion make-up concepts with inspiring hair-styling innovations. Come and explore with our ultimate team! Classroom A (Maximum seating: 150)
		Temptu presents LEVI VIEIRA Beyond Airbrushing Foundation Join Temptu Pro’s lead trainer, Levi Vieira (from America’s Next Top Model and Rupaul’s Drag Race) as he leads a seminar focusing on airbrush make-up techniques for beauty, bridal, fashion, photography and high-definition television. Through a live demonstration focusing on application for the hi-def age, Vieira will center on airbrush cosmetics such as our award-winning S/B Make-up. Classroom B (Maximum seating: 150)
		Reel Creations presents FRED BLAU Reel Basics A fundamental look at bruises, cuts, tattoo cover-up and temporary tattoos—the quick make-ups that directors and producers want immediately. Classroom C (Maximum seating: 150)


12:00 p.m.—1:00 p.m.
		Royal & Langnickel Brush Mfg. presents KEVIN JAMES BENNETT Steps to Success Long-lasting, consistently great-looking make-up is the ultimate goal for artists working in TV and film. Emmy Award winner Kevin-James Bennett explains and demonstrates the essential steps, correct tools and layering of products necessary to achieve beautiful, stable make-up applications time after time. Open Forum Stage (Maximum seating: 200)


1—2 p.m.
		Make Up For Ever presents DANY SANZ The Art of Freestyle Make Up For Ever Founder and Artistic Director Dany Sanz demonstrates what it is to think outside of the make-up box. Sanz loves the art and power of make-up; she derives inspiration from all areas of her life and has created many different looks in the past 26 years. Here, she leads a creative journey and proves that you don’t always have to have a plan to create a make-up masterpiece. Main Stage (Maximum seating: 500)
		Senna Cosmetics presents EUGENIA WESTON Basic Face Contouring Learn how to contour the face, creating balance and symmetry through the placement of cream, powder and shimmer make-up. Eugenia Weston demonstrates sculpting principles and techniques that accentuate and diminish features, taking a face from flat to dimensional. Give the illusion of ideal bone structure on any face by highlighting and shading to create high cheekbones, reduce a prominent nose, forehead or jaw line and much more. Classroom A (Maximum seating: 150)
		Make-Up Artist magazine presents Gaining Representation: A Panel Discussionfeaturing DARIN BARNES (Exclusive Artists Management), MADELINE LEONARD(CloutierRemix) and TIMOTHY PRIANO (Artists by Timothy Priano) A panel of top Los Angeles-based agents discuss building an effective book, gaining agency representation, going out on jobs and more. This informal conversation and question-and-answer session covers all aspects of the artist/agent relationship. Learn how agency representation works and how it could benefit your career. Classroom B (Maximum seating: 150)
		Youngblood Mineral Cosmetics presents VALERIE HERNANDEZ Hot, Hot, Hot Summer Looks Let master artist Valerie Hernandez show you how to greet the heat with her favorite Youngblood products and simple tricks. From new Mineral Illuminating Tint BODY to Mineral Radiance, you’ll see how to look cool even when it’s sizzling outside! Classroom C (Maximum seating: 150)


1:15—2:15 p.m.
		Make-Up Artist magazine and Fame Hog present CHRISTIEN TINSLEY Class Title TBD Class description TBD. Open Forum Stage (Maximum seating: 200)


2:45—3:45 p.m.
		Make-Up Artist magazine presents Featured Blogger KANDEE JOHNSON YouTube Guru Q&A Kandee Johnson shares the must-have items in her make-up kit and her favorite make-up treasures, and answers questions on topics ranging from favorite brushes to contouring tips to how to get started as a make-up artist or YouTube guru. Johnson runs her own beauty and style blog, www.kandeej.com. Main Stage (Maximum seating: 500)
		Crown Brush presents KOREN ZANDER aka EnKore Class Title TBD Class description TBD. Classroom A (Maximum seating: 150)
		Graftobian presents SUZANNE PATTERSON The Camera-Ready Face in High Definition, Part 2 Make-up for high definition is technical knowledge plus the best tools, high-performing products and refined application methods that work with the camera. Mastering the visual chemistry key in the foundation process, whether foundation is airbrushed or applied by hand, is a vital ingredient in achieving flawless skin that looks believable under the scrutiny of today’s mega-sized HD TVs and theater screens. Classroom B (Maximum seating: 150)


3—3:30 p.m.
		Student Competition Character/Prosthetic Awards Show Watch as the stars of tomorrow face off in the student make-up competition. Models will present the final make-up creations of make-up students, who are competing for cash and prizes. This year’s beauty competition has a tribal beauty theme; the character competition has a mythological creatures theme. Open Forum Stage (Maximum seating: 200)


3:45—4:45 p.m.
		Napoleon Perdis presents REBECCA PRIOR The Beauty of Bridal Make-up Trends may come and trends may go, but bridal make-up is forever. Rebecca Prior, Napoleon Perdis’ chief of Global Makeup Services, takes you through the business and beauty of bridal make-up. Learn tips and techniques for creating high-definition bases, eye-enhancing lashes and long-wearing lips. Plus, see the hottest looks for this season’s brides and find out the frequently asked questions between brides and their make-up artists. Open Forum Stage (Maximum seating: 200)