5 Reasons why Digital Menus Are the Way Forward
Sometimes, the rapid development of technology brings us nothing but gadgets and passing fads. Other times, however, it develops something that really improves industries as a whole. Take, for instance, the POS system for iPad that has revolutionized the restaurant and hospitality industry. Through these touch screen devices, they offer a wealth of functions that are easy to use. One of the greatest developments of the POS (point of sale) system for iPad is that it has enabled the hospitality industry to create digital menus, doing away with the paper versions of yesteryear. Let’s take a look at the five reasons why this is such an exciting development.
Patrons Find it Really Exciting
Although touch screens are now pretty commonplace, people still marvel at them. Smartphones and tablets are all equipped with these screens, and people love to use them. If you add your restaurant’s menu to an iPad, handing this to your customers, they will marvel at the ease with which they can view what is available and how they can place orders. It still all feels a bit high-tech, and people love that.
It Comes with Social Media to Advertise Your Business
Today’s global communication uses social media. It is the digital age, and digital communication requires networks like Facebook, Twitter, Instagram, and TripAdvisor. By including a social media link to your POS system, you encourage people to leave reviews on their social media channels, telling the world about your business. Best of all, this is free advertisement.
You Can Add Wine and Beer Lists, with Pairing Suggestions
A lot of people like to have a glass of beer or wine with their meal, but often don’t know which one to have. Some have the confidence to ask their server, but many don’t. Both offer negative results. Asking a server means they have to spend a lot of time at the table. Not asking at all means less beer or wine is sold. Indeed, many businesses have noted a marked increase in beer and wine sales by adding automatic suggestions to each meal.
You Can Add Photographs to Make Meals More Appealing
Generally speaking, restaurants do not have photographs of their dishes on their menu, unless they are a fast food restaurant. This is due to lack of space, simply. But with an iPad POS system, photographs of every dish can be added without making it look cluttered. This has been shown to result in increased sales of both entrees and desserts.
It Comes with Many Other Attractive Features
Customers can enjoy a range of other features as a result of iPad POS systems. For instance, they can pay at their table in a secure manner. They can also add custom cooking requests for their meals, such as how they would like their steak cooked, or to remove certain items from the recipe. The systems also come with a ‘call the waiter’ function that instantly sends a waiter to their table.