5 Tips For Exceptional Billboard Advertising
Are you considering having a billboard designed for your next ad campaign or to grow your business in general? There’s quiet a bit of thought that needs to go into your billboard. Here are some top tips to consider if your ad is to be effective.
1. Choosing an image that grabs attention
A strong image is a highly effective way to grab an audience’s attention rather than oversaturating your billboard with too much text. Some of the most effective designs these days are simply one image and a hashtag phrase.
2. A simple URL
There are two factors that really contribute to the success of a billboard. The attention-grabbing factor as mentioned above, and the call to action. Usually, people don’t have time to write a phone number down as the whizz by a billboard, so it’s better to stick to words. Other than the attention-grabbing image, a quick and easy to remember email address or URL is ideal. If your business happens to be in Australia, Bishopp provides effective billboard advertising in Brisbane. Contact such experts as they can help you on this matter.
3. Run a familiar theme
What is it that you want to achieve with your billboard advertising? Do you have that call to action and want something from your audience, or are you just trying to build brand recognition? Decide on the main purpose of the billboard and create your message accordingly. Make sure your company’s logo translates well on the billboard, too, and that your message makes sense. Then, reiterate a theme. Take note, though, that the theme will only work well if you have an established brand and message.
When it comes to text, less is definitely more on a billboard. Try to keep your message to less than 5 words wherever and whenever you can. If you can’t whizz by and absorb the meaning of the ad, it’s too cryptic and probably too long.
4. Acknowledge what your audience is actually doing
Design and context are another two major things that contribute to the success of your billboard ad campaign. When it comes to billboard design, do use white space, keep fonts as simple as possible, use bold and contrasting colours, and keep those messages clear and simple.
As for context, do acknowledge what your audience is doing. For instance, a billboard at the mouth of a typically slow-moving tunnel is going to have a very different message to that on a billboard on the side of a fast-moving freeway. You may want to reference the scenery in the distance, the traffic congestion, or whatever else goes on. There are plenty of opportunities to have a relevant and highly contextually aware conversation.
5. Remember your audience is driving – they’re moving quickly
One of the best tips for creating the best billboard for your ad campaign is to use as few words as possible and get right to the point. Your audience is driving and unless they are stuck in traffic, they are moving quickly which means they have mere seconds to read the ad. Be creative, unique, and remember that call to action.
Take note of all these points and be able to get the most out of your billboard advertising efforts.