Affordable ways to promote your fundraising event
There’s undoubtedly a lot of time and work that goes into arranging a fundraising event. You’ve got to decide precisely what the event will aim to achieve, how many guests you hope to attract, how all of the attendees will be fed, and how every part of the event will be paid for.
Deciding and preparing for all of these things could leave you exhausted before you realise that you need to promote the event as well. Here are some ways that you can do so without too much extra financial pressure.
Set up an online blog to regularly update
While your organisation probably already has a website, the content on that site will often be expected to remain at least relatively static over a long period. Therefore, if you want to post regular updates about the event both before and after it takes place, putting such updates on your main website might not be the best idea.
Setting up a blog and often adding to it could be a better move. The Razoo Foundation has suggested this, noting that a blog “is expected to be timely” and, therefore, can be more suitable for content that is not sufficiently “permanent” or “evergreen”.
Promote the event on Facebook
Each month, about 2 billion people worldwide use Facebook, according to the social network’s newsroom site. Therefore, setting up a dedicated Facebook page for your organisation or campaign could obviously position you well to reach out to further potential attendees. On that page, you can inform people what’s going on with the event preparations and also link to the Facebook event page.
What Facebook event page? That’s a special page that you can set up to advertise the event specifically and let people indicate whether they will be attending, might be attending, or giving it a miss. You can invite a large range and number of Facebook users to select one of these options.
Still, be careful who you send invites to. Sending them to people who don’t live near where the event will happen could obviously be pointless. Also, you should continue to run a separate page for the organisation or cause, as you could then continue providing updates after the event has ended.
Seek to forge useful partnerships
There might be local companies that are willing to give your event some free or otherwise inexpensive promotion… provided that you also do something for them as part of the deal. For example, a printing company might be open to printing flyers for your event as long as you give away some goodies, displaying their logo and contact details, at the event – like in a raffle.
If your team lacks experience in delivering exciting live experiences, you could hire some suitably experienced staff capable of delivering them on your organisation’s behalf. Let’s assume that you need some event staff in Manchester, the North West England city. The specialist agency Kru Live could provide staff including brand ambassadors, hospitality staff, corporate staff, and models for that event.