Do You Truly Know who Your Users Are?
If you have a website, your goal will be to attract people to come to it, and to stay there as well. To increase your chances of achieving that, you need user behavior analytics tools, which will show you what users do when they are on your site. Essentially, they can then be placed into one of four categories, each of which has different needs. Let’s take a look!
The Mouse Reader
The Mouse Reader is a user who will use their mouse cursor down the text as they read. These are great, because you can see exactly what they do and don’t read. If you have confusing content on your site, it will literally be pointed out to you, because they will read it again and again. Sites with a lot of Mouse Readers tend to be quite confusing sites. Hence, you might want to change the font size on your site, or you might want to break up your paragraphs. Mouse Readers are also often people with some visual impairment and you do need to cater to those under equality and disability laws.
The Nervous Nellie
The Nervous Nellie isn’t comfortable. They don’t know what to do with navigation elements and links. Sometimes, this is because they are new to the web. Other times, this is because you ask them for information and they are reluctant to give it you. Try to find out why the Nervous Nellie is so apprehensive and make changes. Highlight your security policies and make your site user friendly.
The Slow and Steady User
The Slow and Steady User is methodical and thorough. They read each page from start to finish. Usually, these are people with a strong interest in your niche. If you have a lot of Slow and Steady Users on your site, you are sitting on a goldmine. It demonstrates that you have interesting, useful information for your target demographic.
The Speedy Mouse
The Speedy Mouse doesn’t linger. They will click through to the next page before the first one has loaded. They are driven and know what they are looking for. You can learn a lot from the Speedy Mouse, namely whether it is easy to find what someone is looking for. Speedy Mice scroll a lot, and often return to the same page. If this happens, then you may want to think about some redesign on your page, because it indicates that things are hard to find.
It is very important that you understand who your users are and how they behave, because this will make sure that you can cater properly to their needs. Your goal, after all, is to make sure your users stay on your website for as long as possible. By understanding their behavior and the category that they fit in, you also make sure that you increase engagement and, eventually, conversion. Thanks to user behavior analytic tools, gaining this understanding is easier than ever.