The Essential Role Of Packaging
Whatever we buy, the product comes in a package. Packaging plays an important role in providing a container to hold the product and at the same time protects the product from damage the moment the product leaves the factory until it reaches our home or until we opened it. All over the world people have used tonnes and tonnes of packaging and most of them have ended up in trash bins or were collected to be recycled. We use packaging for all kinds of products but most of them are for protecting our food stuffs and drinks.
Small items need to be packaged to group them together to allow for convenient handling. Powdered and granular products need to be packaged for handling and distribution purposes. Packaging usually comes with important product information. If it is a food product, then the packaging will provide information concerning the ingredients used, nutrition and storage. Labels are printed on the packaging to inform on the right way to use the product, how to transport the product, and also whether the packaging can be recycled or the proper way to dispose the packaging. Food products need packaging to prevent the food from going bad and ended up spoilt. With proper packaging, the food products are being preserved in their best state and kept safe to eat until the packaging is opened. On every food packaging, the manufactured and expired dates are printed.
There are usually different layers of packaging for food stuffs. The first layer of packaging holds the food to be processed. This first layer packaging is usually the flexible food packaging and it also provides protection from contamination and for food preservation. This layer of packaging is usually vacuum packed. For dried food products, you will find a small pack of silica gel to keep the content dry, fresh, clean and safe for the duration of its shelf life. The next or second layer is usually a box to hold together the first layer packages. The final packaging will be the hard cardboard boxes to hold the boxes containing the flexible food packaging to transport the foodstuff out from the factory.
Packaging plays an important role and is useful for marketing purpose. Attractive and convincing packaging and labels help to attract and encourage potential buyers to consider buying the products. Designs on the packaging is very important and designers are coming up with more designing ideas and have come a long way from the plain boring old fashioned packages. With the existence of internet, marketing methods and graphic designs are used on the packages to attract buyers and to boost up their sales. One such up to date digital flexible packaging printing company is the Epac.