Tips on Recording a Marketing Podcast
Statistics show that podcast listenership is growing every year. If you own a business online, you can make use of podcast to introduce your products to prospective customers and boost sales. Every time people hear about podcast recording, they tend to avoid it because it sounds like it is a job only for someone with a professional voice. It does not require a lot of capital to start a podcast.
Firstly, before you can create the podcast, you should come up with a topic that is relevant to the product you are selling. The theme that you choose must have enough points for you to discuss. Each series of podcast that you create must have at least 10 – 15 episodes. You can create various types of podcasts to market your product including interview style, storytelling or involving more than one person to discuss the topic. You must be consistent in the podcast length so that your listeners will know how much time they must spend to listen to the podcast.
Before starting the podcast, you must prepare the artwork that is at least 1400×1400. The artwork will be featured in the description page on the podcast download site like iTunes. You also have to come up with a descriptive name for the podcast so that people know what your podcast is about. You also have to write a podcast description and decide the most appropriate category on the podcast download site.
One way to record your podcast is to use your phone because it has a built-in microphone. The downside is that the audio may not be as professional as you want it to be. In iTunes, you can download the podcast audio recorder app and use it to record your business podcast. The second method is to use Hangouts to record your podcast. First, you must start a Hangout and invite people on your Google+ account. You can select the enable hangouts on air option to air the hangout discussion live on YouTube. There is the option to wait for others to join the hangout or you can start the broadcasting session without them. To start recording, you must press the red recording button. It will count down for 10 seconds before it starts recording.
Another way to record audio on Mac is to use a screencast recorder. Since you are recording a podcast, you can just set the recording frame over the podcast artwork and then press the REC button to start recording. You can keep track on your podcast length by the timer on the top left of orange frame.
After you finish recording, you’ll want to press the Stop button and save it in a compressed format like MP3. The MP3 podcast can be saved in fixed bitrate or non-variable bitrate. A podcast with good audio quality has a bitrate of 128 kbps but it will be good enough to save it in a bitrate of 44.1 Mhz which can give you a CD quality recording.