5 Tips for Brainstorming a Creative Logo Design Idea
A logo can either make or break your brand, so it’s definitely something that needs to have some thought put into it! Here are 5 brainstorming tips you can use to help you come up with your own creative logo design now!
Did you recently start a business? Are you looking for ways to develop your brand and raise awareness of your company?
A logo is absolutely essential in defining your company brand.
Think about the iconic brands her in the United States: Mcdonalds, Target, Apple, all of these brands have a memorable logo.
Designing an effective logo is a great way to generate business and brand your company. This article will give you 5 creative logo design ideas so that your company can thrive.
1) Do it Yourself
Many people shy away from the idea of making their own logos.
They think they don’t have the graphic design knowledge it takes to make a logo successfully.
This is a mistake, as there are multiple websites that allow you to make a DIY logo.
Sites like this make it extremely user-friendly to design a logo for your company. You simply need to pick a shape, colors, and text and the easy to use interface will the do the rest for you.
We know as a business owner you have a lot on your plate already, but designing your own logo can be a rewarding experience.
Soon enough you’ll have a logo for your company that you can be extra proud of because you made it yourself!
2) Consider Your Coloring
When deciding on colors for your logo, it’s useful to turn to color psychology.
Different colors invoke different feelings in viewers.
For instance, yellow invokes feelings of happiness and optimism. Green brings about feelings of strength and peace. Red brings about feelings of excitement.
Consider what kind of company you run when determining which colors to use. Green is a popular color amongst spa and health food brands as it is a color prominently found in nature.
If you’re trying to sell something more fun and exciting like trampolines, consider red as it invokes feelings of joy in viewers.
Try to pick colors that are complementary to each other. You don’t want to cram too many colors into your logo. Two colors is ideal, and three is the absolute maximum number of colors you should include.
Remember, your logo is small and adding too many colors will turn it into a jumbled mess. You want to ensure your potential customers can ascertain what they’re looking at.
3) Think of How You’ll Use Your Logo
When designing a logo, it can be helpful to think of how you will want to use the logo when you’re done with it.
Most companies use their logo across multiple platforms including advertisements, merchandise, and banners.
That being said, you want to make sure your logo will look great on all these mediums. You want to ensure your logo looks just as good blown up on a t-shirt as it does sitting on the corner of your website.
A good rule of thumb is to keep the logo as simple as possible so that the minute details of a complicated logo don’t get lost when you change the medium.
4) Become One with Your Brand
If you don’t believe in your own brand nobody else will.
Your logo should be a visual expression of your brand. In order to create the best logo possible, you have to be in tune with who your brand is and what it stands for.
Take a moment to write out your company’s values. Write out its mission statement and things that are important to the company’s core beliefs.
Go to social media and notice the voice your company uses to communicate with the outside world. All of these things should be taken into consideration when choosing your logo.
You should have a very firm grasp on your company’s brand before you decide on a logo. You want your logo to be the visual embodiment of your brand. You want an outsider to be able to look at your logo and get a good idea of what your company is about.
Feel free to come up with a list of catchphrases to accompany your logo. Think about Nike’s iconic “Just Do It” slogan that often accompanies its swoosh logo.
Coming up with catchphrases will help you further grasp what your company is trying to say to the world. Once you start thinking about your brand, images will come to you. Turn one of those images into your new amazing logo.
5) Do Your Homework
All great art is born from art the precedes it.
Nothing is a complete original and you can’t expect your logo to be either. This doesn’t mean you should go and rip off another company or brand that you’re fond of.
It does mean, however, that you should be constantly studying other company’s logos to find elements you admire and elements you detest.
You can learn a lot by simply viewing other company’s brands and identifying which parts work for you. By doing your homework you’ll learn concepts you don’t like and therefore should stay away from.
Maybe you realize you hate the way words look on a logo. This will save you a lot of headaches trying to squeeze words into your own logo.
Study iconic brands and discover what you like and what you don’t like. Once you have this information you can craft your perfect logo.
Use These Tips to Design Your Ultimate DIY Logo
We know that designing your own DIY logo can seem intimidating.
Your logo is the face of your company and you want it to be attractive and compelling.
Fortunately for you, designing a logo on your own is easier than ever. You don’t have to spend hundreds of dollars commissioning a logo from a graphic artist.
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