Beauty and the Blog: 8 Tips for Starting a Successful Beauty Blog
Do you love everything about the beauty industry but aren’t sure how to turn that love into a satisfying career? Then starting a beauty blog might be for you!
Many people find it hard to believe that you can make money blogging. But when you do it right — when you figure out the way to market yourself as a brand and make yourself important to your audience — there’s money in blogging about the beauty industry.
So, how do you do it? How do you take your knowledge and love of beauty products and make it work? Keep reading for our top tips!
1. The Technical Side of Things
You might be tempted to just plop down in front of your computer with the tools you already have and go.
While that might work for a simple beauty blog, there are still some things you’ll need to think about upgrading to. And if you take some of our advice to move above and beyond a simple blog, there are major considerations to make.
The most basic thing you need to consider is where you’re going to host your blog. There is a whole world of information out there about where to host your blog, so make sure you read more about what will suit your needs the best.
You’ll need to pay for a domain name as well. While there are plenty of great places that you can get a free blog, you want to show your readers that you’re committed to this blog. When you own the domain, you can monetize it any way you want!
2. The Right Tools for the Trade
Something else you should have on hand for a beauty blog is a nice camera. Even if you don’t intend to ever step in front of it yourself, your readers will expect to see pictures of what you’re working with.
If you blog about makeup or makeovers, hair products or anything physical at all, it’s a good idea to learn how to take pictures of those products and to show how they look. Also, taking pictures of your home or your daily life is a great way to give your readers a glimpse into your life.
And there’s no better way to gain a following than to get personal!
That’s all you’ll need for a basic beauty blog. But if you want to advance into the world of beauty vlogging or podcasting, a nice microphone is a good investment as well.
3. Post Quality Content
Now that you’ve got all the tools of the trade, it’s time to do something with them. You cant have a beauty blog without the blog, right?
If you want to garner readership, you need to figure out what your target audience wants to read about. Think about the people who you want to reach and try to cater your blog posts to what would interest them.
From there, you want to really pour your heart into it. Think about the way the words look on the screen. You want small paragraphs, beautiful images, and honest thoughts and reviews.
Tie that winning combination off with correct spelling and grammar and you’ve got quality beauty blog content.
4. And Post It Often
While posting quality content is more important than posting content on a frequent basis, it’s still important to write up a schedule and stick to it. The world of blogging is fast paced and if you’re not on top of trends, you’re going to miss out on a lot of things.
In your downtime, write down different blog ideas and keep them in a spreadsheet somewhere. The more ideas you have, the less likely you are to fall behind on your posting schedule.
Make space in your life every day for writing your blogs, that way you’ll always have new content to give to your readers!
5. Mix Up Your Media
Now it’s time to talk about vlogging and podcasting more in-depth. While people love beauty blogs, there’s nothing out there quite like beauty vloggers or YouTubers.
That’s not to say that you should abandon your hope of beauty blogging and pick up YouTubing instead. But when you mix up your medium, you give your readers a change of pace and keep their attention.
If you feel comfortable releasing a weekly beauty vlog, that’s a great way to gain readership across two platforms at once. Upload the video on YouTube and then share it on your blog!
Podcasting is another thing entirely, and if you’re not comfortable speaking in front of others it might be something you reconsider. The world of podcasting is booming, and making yourself available for people to listen to on their drive to work ensures that no one gets left out.
6. Create a Crew of Collaborators
Once you’ve got a few solid blog posts under your belt, it’s time to move on to the next challenge: finding people to collaborate with.
One great way to improve your blogging and gain new readers is to team up and write guest posts for other bloggers. The world of beauty blogging and vlogging is full of people who team up to widen their viewership, and that often ends in making lifelong friends as well.
Reach out to fellow bloggers, both new and established, and see what sort of connections you can come up with!
7. Marketing Is Everything
All of the steps above are how to get your beauty blog system in place. Now it’s time to get out there and market it. Today, we live in a world where people share the things they love with the ones they love.
But it’s not enough to rely on word of mouth alone. You don’t necessarily need a giant budget to market your blog either. One great way to get your name out there is using the step above and guest posting on other people’s blogs.
You should always be in the business of marketing yourself. Create an Instagram, a Twitter, and a Snapchat. Get comfortable with these platforms and find the tags that relate to what you’re doing.
Then get to posting! Let people know when you create new content and help promote others as well. What goes around, comes around!
8. Learn the Ins and Outs of SEO
SEO stands for search engine optimization, which is just another way to say “where does my post show up in search engine queries?”
It might not seem important, but SEO is one way that businesses of all sizes are gathering customers and viewers.
SEO isn’t complicated, but it is an in-depth subject. But it’s a good idea to learn how to make your blog optimized for search engines so that when people search for the content you write about, they’ll be able to find it!
Start Earning With a Beauty Blog Today
Having a beauty blog is a great way to make something out of a hobby that you love. If the beauty industry calls to you and you’ve got a voice you think needs to be heard, you should get out there and start writing.
With a little effort and planning, you could have a business that brings in money. And there’s nothing better than making money doing what you love!
If being a blogger calls to you, check out my other post about the skills of entrepreneurship next!