Rihanna’s Style Evolution & Impact on the Fashion Industry
When Rihanna first started rising to popularity, many people could see she was going to have a big impact. However, far fewer people realized how much of a splash she would make on the fashion industry. An always stylish individual, Rihanna has influenced many as a trendsetter. However, she has also made waves as creative director of Puma and founder of Fenty Beauty.
When she first scored a record deal, Rihanna had a fairly typical urban-pop look. However, as her first major hit, Umbrella, and the following four platinum-rated albums gained traction, her style began to shift. She started sporting an edgy, leather-heavy look that sparked a lot of controversy, including getting her music video for S&M banned in 11 countries.
While this look was divisive in public, the reaction in the fashion world was more consistent. She quickly sparked the imaginations of fashion brands. Before long, she was appearing on Vogue covers and garnering praise for her daring and trendsetting looks.
Starting in the Fashion Business
With her ever-evolving and always boundary-pressing styles, Rihanna soon scored multiple ins with the fashion industry. These included an ambassadorship with Dior as well as a collaboration with Spanish designer Manolo Blahnik.
In 2014, she was named the creative director of the fashion sportswear band Puma. With her collections of Puma sneakers on sale starting in 2015, her impact only grew. Her first collection took only three hours to sell out.
In 2017, she launched her beauty brand, Fenty Beauty. This led to further fashion collaborations with Puma, including the Puma Fenty collection. As she has continued to grow as a fashion icon, Rihanna has influenced the industry in an impressive number of ways.
Why She’s So Notable
Rihanna is perhaps most notable in the industry world thanks to her ability to spark the imaginations of her fans and the public as a whole. Whenever she announces a new fashion collaboration, it gains immediate traction. People are blown away by her style, so they are always interested in her latest innovations.