The 12 Best Online Fashion Boutiques for Women

Want to update your wardrobe from the comfort of your home? There’s plenty of digital fashion boutiques to peruse. Check these good online clothing stores for women.
If you don’t live in a big city with several malls packed with the hottest stores, finding new, cool clothing stores can sometimes be a challenge.
But with the internet, you can shop the latest styles and fashions from designers and retailers around the world.
With so many clothing retailers around the world, sorting the good from the bad can sometimes be a challenge.
Keep reading to learn about 12 good online clothing stores for women to start shopping for next closet-staple.
1. Morning Lavender
If soft, comfortable, feminine fashions are your thing, then Morning Lavender is the only online clothing store you’ll ever need.
Their site is loaded with floral print dresses, flowy skirts, cute blouses, and more, in a mix of classic cuts and trendy styles.
Their entire selection looks like it was designed for an engagement photo shoot or your next Instagram snap! But the pieces are versatile enough for a day at the office or a night on the town.
Morning Lavender also has a Bridal Collection. It features everything from bridesmaid dresses to white dresses and tops that would be perfect for a casual wedding or for wearing to your bridal shower, rehearsal dinner, or on your honeymoon.
2. Pomelo
The best thing about cool clothing stores? The ability to shop for fashions hot-off-the-Bangkok-runway right from your living room!
Pomelo not only makes shopping for worldly fashions from your couch easy, it also makes it much more affordable. From the latest in minimalist styles to athleisure staples, you’ll find it all on Pomelo.
The site gets new pieces every week. You’ll also enjoy free shipping on your first order and free returns for a whopping 365 days after you receive your order.
3. Aeryne
When it comes to finding cool online stores, chic, minimalist styles are big right now. So it should come as no surprise that a Swedish brand made this list.
Swedish-clothing brand Aeryne features a collection of flowy jumpsuits, dresses, wide-legged pants, and more. Their bold stripes and large floral prints with waist-ties and two-piece sets have a Parisian-flair that is perfect for adding a touch of modern class to your wardrobe.
If their fresh-off-the-runway looks aren’t your style, check out their jackets and coats for a more classic look.
4. dog dog
Not everyone’s idea of cool online stores is those that are packed with the latest styles or classic looks. If you’re someone who is constantly looking to add the quirkiest, talk-worthy pieces that you can find to your wardrobe, you need a different kind of online store.
dog dog is one great option. Their site is stocked full of t-shirts and crop-tops covered in witty, outlandish quotes, cute drawings, and pictures that are sure to turn heads or spark a debate.
The site also has plenty of shoes, accessories and fun gifts.
5. Lulu’s
You can never have too many cute, wearable outfits and pretty dresses. And Lulu’s is the perfect source for both.
Whether you’re looking for the perfect dress for yet-another friend’s wedding or a first-date outfit that is sure to leave a lasting impression, Lulu’s has plenty of options.
Their styles are flirty and feminine and include classic basics like the perfect little black dress, as well as the latest trends, like high-waisted jean skirts, crop tops, and jumpsuits.
6. Cotton:On & Co.
If you’re looking for affordable basics that you’ll want to wear daily, Cotton:On & Co. is the site for you.
This Australian retailer specializes in simple, comfortable pieces in a variety of styles, colors, and patterns that look like they were made for a summer vacation down-under.
Their sundresses and jumpers look like the latest fashions worn by your Instagram-favorites, but at prices that make obtaining that easy-breezy style affordable for anyone.
Cotton:On & Co. offers more than just women’s clothing as well. They also have a line of baby and kids clothing, men’s clothing, and home goods.
7. Thred Up
You recycle your garbage, love browsing used bookstores, and strive to choose environmentally friendly home goods. What if your closet could be environmentally friendly as well?
Thred Up is an online clothing store that specializes in selling second-hand pieces. But these aren’t your local thrift store finds. Instead, Thred Up only sources top brands in excellent shape.
On their website, you can shop by brand, style, or even look only at pieces that still have the tags attached.
If you’re not sure what you are looking for, you can choose a Goody Box instead. After answering a few questions about your styles, Thred Up will ship you a box with 15 pieces. You can ship back what you don’t like, and purchase anything you do, starting at just $10 a piece.
If you need to make room in your closet for all of the new pieces you’re buying, you can also request a Clean Out kit. You’ll receive a bag that you can fill with pieces you no longer want or wear.
Thred Up will choose the items that fit their requirements and recycle the rest. You’ll get cash for what they keep that you can use to buy even more great finds!
8. Totokaelo
If you’re looking to splurge on some high-end pieces, you have plenty of options on the web, including plenty of relatively unknown stores. Totokaelo is one of those.
Based in Seattle, Totokaelo features high-end brands that aren’t available at your local mall.
While many of the pieces carry a high price tag, you can browse a selection of items under $200 that are perfect for adding some high-style to your closet without emptying your wallet.
9. Windsor Store
While plenty of the stores on this list offer mainly every-day wear items, Windsor Store is better known for their formal wear and party dresses.
From floor-length, glittering gowns to glitzy party dresses, you’ll find the perfect piece for any event on your calendar.
They even have a variety of dresses that would make excellent casual wedding dresses, bridal shower outfits, or bridesmaid gowns, most priced below $100, and some even priced below $50!
While formal wear may be their most popular selection, Windsor Store offers plenty of other clothing as well, including swimsuits, tops, bottoms, and more.
10. The Real Real
Thred Up isn’t the only online retailer that specializes in second-hand pieces. But unlike Thred Up, The Real Real deals exclusively in high-end designers clothing and accessories.
If you dream of owning fashion by the biggest designers in the industry, but bulk at spending more on a single top or bag than you’ve spent on most of your existing wardrobe pieces combined, The Real Real can help.
Browse brands like Gucci and Chanel, some as much as 90 percent off. They even have a sale every other day to help you afford more great pieces.
11. For All to Envy
Vintage t-shirts, sweatshirts, and jerseys never go out of style. Their easy to wear and comfortable, while still lending a polished touch to any outfit. But if your parents or other family members aren’t passing anything down to you, you’re on your own to find these rare pieces.
For All to Envy specializes in curating hot vintage pieces. You won’t have to hike to every thrift store or vintage shop in your area to find the right piece. You can shop jerseys, jackets, hats, t-shirts, and more, right from your smartphone or laptop.
12. Just Fab
Can’t decide what your closet needs? Not sure which of the latest styles to try? Don’t have time to browse? Just Fab can help.
Just Fab is a subscription fashion service. You’ll start by taking a 60-second quiz on your personal style and preferences. Then, you’ll shop thousands of styles narrowed down by your answers.
Join Just Fab’s VIP membership, and you’ll receive a carefully curated outfit delivered right to your door every month for just $39.95. Your membership allows you to save up to 30 percent on the styles you choose. You can even get your first month for just $10, and can easily “skip a month” any time you choose.
Just Fab’s membership program can help you break out of a style-rut and update your wardrobe with carefully chosen pieces that you may have never thought to try on your own.
Finding Good Online Clothing Stores
Finding good online clothing stores can sometimes be a challenge. With so many options out there, it’s important to sort through them to choose the right ones. Otherwise, you might end up with low-quality, ill-fitting pieces and a retailer with poor customer service.
Any of the clothing stores on this list can be great for finding the latest trends and styles to add to your wardrobe. And you can shop with the assurance that you’re working with a company that cares about their customers and the quality of the clothing that they stock.
The only downside to buying clothing online is deciding how a new style might fit your body. Swimsuits can be one of the worst clothing items to try to shop online for.
While you can often return a piece that doesn’t fit or exchange for another size, this can be annoying and time-consuming.
If you’re ready to start shopping for a new suit for summer, check out this article to figure out which styles are best for your body shape before you buy.