What Is the Average Website Conversion Rate? A Closer Look
Less than a quarter of businesses are happy with their conversion rates. They think their websites should be doing more for their businesses, especially when they invest so much money driving traffic to their sites.
Business owners have expectations that are impossible to meet. They think that everyone should convert.
They don’t understand what the average website conversion rate is or how to improve it. If these issues are burning problems for your website, keep reading.
We’re going to tell you what a good conversion rate is and give you tips to help you achieve it.
What Is the Average Website Conversion Rate?
The average website conversion rate actually varies. That’s because there are several factors that influence the conversion rate.
Conversion rates vary by industry. A B2B business that has a long sales cycle has lower conversion rates than an ecommerce business.
Remember, a conversion rate is based on your goals. What is the one thing you want someone to do on your website?
Most are based on product purchases, appointments booked, or email signups. A conversion rate for email signups is higher than conversion rates for product purchases. People already have to know more about your business before they buy.
Another influential factor is the source of traffic. Someone visiting your site from social media isn’t likely to convert.
However, someone visiting through an organic search will. You can find out more about the link between SEO and conversion rate optimization in this blog article.
Taking all of these things into account an average conversion rate for sales is about 2%. For email signups, 5% is considered good.
How to Measure Conversions
Do you currently measure your website conversion rate? The first step is to set your goal, whether that’s purchases, appointments, or another action.
Set up the goal in Google Analytics. It will track the conversion rate for you. You can drill down the goal according to the traffic source.
Improve Your Conversion Rate
If you want to improve your website conversion rate, start with your website’s performance. Make it faster for better conversion rates.
Be sure to drive quality traffic to your site. That’s why SEO has better conversion rates. People are searching for our products and services at that moment.
Your website also has to tell people what to do when they arrive. If you want them to sign up for your list, make a purchase, and take more actions, they won’t do any of them.
Have a call to action on every page of your website.
Website conversion rates are generally low. A retargeting campaign can help you regain some of the traffic you lose. It places a cookie on your website and displays ads to visitors after they leave your site.
Climb Above the Average Website Conversion Rates
If you can improve your website conversion rates, you can build a stronger business. What’s the average website conversion rate to target?
It depends on many factors. Keep your industry, goals, and traffic sources in mind when setting a conversion rate to target.
Do you want more marketing tips to help you grow your business? Check out the other articles on the blog.