Why Data Analysis Is an Important Step in Digital Marketing
When you think of digital marketing, what comes to mind? Maybe your idea of digital marketing involves constant social media posts or implementing strategies for optimizing a website. You’re not wrong to think of these things, but you’re missing a vital aspect that goes along with successful digital marketing.
Data analysis. It may not sound all that exciting or glamourous, but it is still necessary to collect and analyze data before you can get started on other marketing strategies. Some experts even say that the data analysis phase is more important than any other aspect of digital marketing.
It provides vital insight
Just like in any other business practice, information needs to be gathered before anything else can happen. There is no way to improve your company’s marketing game if you don’t know what needs to be done in order to see that improvement happen. Performing data collection and analysis is a good idea even if you aren’t planning on adopting a new marketing plan since it gives insight into all business processes and protocols.
You can attempt to undergo the analysis process on your own, but hiring a service that specializes in digital marketing analysis is a better idea. These experts have tools, resources, and softwares at their disposal to perform thorough analysis that you wouldn’t be able to do on your own. They’ll help you to gain insight on things like target audience, web traffic, conversion rates, and search engine ranking.
Web traffic analysis
One of the major tasks of a digital marketing analysis expert is to collect data about your company’s website performance and traffic. Obviously it is important to have solid web traffic, so what’s the point in analyzing it? The main reason for traffic analysis is to understand the source of your traffic rather than how much traffic you are receiving.
Understanding the source will help you determine how your customers are finding you in the first place. Is it through organic searches, or are they typing in the exact URL to be directed to your website. If the analyst discovers that organic searching isn’t providing much web traffic, there will be a huge emphasis on boosting your site’s optimization.
A site that is optimized to the fullest will rank extremely well on the Google search engine, even when direct searches aren’t performed and the internet user is just using keywords. This type of search is called organic and catering your site to organic searching will do you some good. Studies show that the majority of all web traffic is completed through organic searches.
Analyzing customer engagement
Another reason for thorough analysis is to understand how people perceive your company and whether or not the product/service you provide is keeping them engaged. This can be completed by monitoring social media posts, likes, and trending stories to see what people have to say about your brand. The entire point of marketing is to get people engaged, but first you need to understand the current engagement level before you can figure out the next steps.