An email signature is a great addition to your business emails, but it should be professional and the content should serve a purpose. Here are a few good reasons to use a business email signature.

1. Promote Your Brand

If you send out a lot of emails each day, a professional email signature is a great way to showcase your company and garner brand awareness. After all, it’s free advertising.

2. Get More Clients

Often, people may receive an email query from you about their business, only to spot your email signature and be interested in your business. If you don’t include a signature, others may never know what services or products you offer.

3. Making Getting in Touch Easier

By including your contact information in signature, your clients will always know how to get in touch with you. Whether it’s your website URL, your location, or your telephone number, all the information is right there when they need it.

4. Acquire New Fans

If you’re looking for more fans for your social media pages, you need to let your customers know about those pages. Always include links to your social pages within your signature.

5. All the Big Companies Do It

Your email signature is all about creating brand awareness. If the big companies think that their brand should be displayed on emails, you should be doing the same!

6. It Makes You Look Professional

Even if you are working from home in your pyjamas, eating microwave lunches, your email signature can say otherwise about your brand. A professionally designed signature sends the right message to your clientele and builds trust with them.

7. Minimise Privacy, Confidentiality, and Legal Risks

Privacy, confidentiality, and legal email disclaimers are pretty much expected these days. A uniform and professional signature gives your business the perfect opportunity to add all the necessary disclaimer to all your outgoing emails. These will protect you, your business, you customers, and your employee’s best interests.

What to Include in Your Signature

Now that you know the benefits of using an email signature, here are a few things you may want to include in yours:

• Contact name
• The department you work for or your position in the company
• The business’s name
• The business’s mailing address, if appropriate
• Company contact details, including phone number
• Company URL and email address
• A marketing slogan or any current promotions

A Few Tips for Your Signature

• Try to keep the signature to no more than six lines. It can be tough with all the social media links you may want to add, but instead you could provide a link to a page on the company’s website where you have all the “connect with us” icons.
• If your emails usually contain confidential information, include a line like “for the intended recipient only” at the bottom of the signature.

The whole point of your professional signature is to make it as easy as you can for people to get hold of you and your company. If you tend to have a few different target audiences, you can create a different signature for each audience.